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Counterfeits Damage Brands and Consumers. RFID to the Rescue!

Counterfeits Damage Brands and Consumers. RFID to the Rescue!

Counterfeits are big business. A global analysis estimated lost sales of $1.82 trillion in 2020. And it’s not just the sales lost to counterfeits. Jobs are lost. Even lives are lost. And brand trust – intangible and invaluable – is damaged, perhaps forever.

Fake products aren’t confined to luxury goods like handbags and watches. They include:

  • Pharmaceuticals – Whether they are ineffective sugar pills, or contain dangerous toxins, counterfeit medications have been estimated to kill as many as 1 million people annually.
  • Art and Antiquities Reputable museums and private collectors paid a grand total of $80 million for counterfeit works from one New York forger, as documented in the film “Made You Look.”
  • Consumer goods – From consumer electronics to vintage wines, fake labels and fake contents cost the U.S. $600 billion per year.
  • Manufacturing components – Falsely labeled components and materials were reported to cost the automotive industry alone $3 billion per year.

Adding insult to injury, counterfeits destroy brand trust. A Harris Poll of 2018 found that if Americans learned that they had purchased a fake product, 73% would stop buying from the company that sold it.

Technology comes to the rescue in the form of RFID. RFID assigns a unique identifier to every element of a product. It starts at the very beginning of the manufacturing process and continues through product completion, shipping, warehousing, and retail sale. The authenticity of each finished product can be certified. Its RFID-managed and controlled “history” is unimpeachable. Your brand’s reputation is enhanced though the use of anti-counterfeit technology, and customers trust your brand more than ever.

RFID has many benefits, from inventory management to operational security and more. But perhaps none is more valuable, in the long run, than protecting your brand.

Photo © metamorworks / AdobeStock

National Historic Site | Mezzanine

National Historic Site | Mezzanine

World-renowned historic museum employs state-of-the-art vertical storage solutions and saves on real estate costs.

The price of commercial and industrial real estate is always on the rise, and facilities managers often face the challenge of finding additional storage capacity on a limited budget. Many times the solution can be a vertical expansion, instead of costlier horizontal growth.

One Washington, D.C.-based museum took the upward path when its archival storage capacity began to be strained by continued growth. Its collection of more than 18,000 artifacts, 89,000 historical photographs and images, and 76 million pages of archives, as well as film, video, and oral histories was housed in a substantial facility, but the collection received an average of five to six new artifacts every day.

A heavy duty shelving system supplied by National Office Systems doubled the height of the museum’s previous storage system, allowing the museum to continue collecting artifacts for scholarly research and ongoing educational exhibits on the National Mall.

CHALLENGE

The storage capacity of a national museum in Washington, D.C. would soon be overrun by the growth of its collection if additional storage was not created. Its facilities manager hoped to take advantage of the vacant vertical space above the museum’s then-current storage shelving, requiring a stronger, more robust shelving system with enhanced accessibility, as well as additional climate and humidity controls.

SOLUTION

Using Heavy Duty Industrial Shelving sections, National Office Systems was able to provide 20’ high shelving units, along with a steel grate mezzanine to provide two levels of accessible storage.

Stairs and safety railings were also provided and installed.

The installation was particularly challenging as it had to be coordinated in six different phases, each dependent upon the other and requiring other vendors to provide changes to the existing electrical, lighting, HVAC and fire safety. Old storage systems had to removed, and their contents also had to be relocated and safely stored.

With storage capacity for years to come, this museum can continue its mission of research and education, without additional real estate expenditures for storage.

“Museums require additional levels of care and control to insure the safety and preservation of original historical documents and artifacts. There is no room for error, and proper planning is the key to success,” – Kevin Ward, Storage Specialist

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Mead Art Museum, Amherst College | Art Storage

Mead Art Museum, Amherst College | Art Storage

Century-old collections preserved using unique storage solutions
Established in 1949, the Mead Art Museum, which houses the art collection of Amherst College that consists of more than 14,000 American and African works, world renowned paintings and unique textiles, underwent a major renovation of its collection storage areas to provide improved preservation through segregated temperature and climate-controlled storage areas. The ASA member worked with the museum’s collection manager to provide the optimum storage solution for its vast range of objects within each uniquely designed storage area

CHALLENGE

With the collection expanding at a rapid rate, the museum needed to improve storage methods to provide adequate preservation and allow for additional storage space. Major collections were gifted, including more than 2,500 Japanese woodblock prints – one of the largest collections of its kind – and internationally renowned collections of Japanese, Russian and African art pieces. The challenge for the museum was to develop optimum preservation environments for each collection, including climate-controlled rooms with specially designed storage solutions.

SOLUTION

The ASA member consulted with the museum’s collection manager, recommended storage alternatives included high-density storage systems, four-post shelving, slat wall, drawer storage, art racks and other shelving solutions. Using wide-span shelving, larger artifacts, such as furniture, sarcophaguses and statues, are raised off of the floor to prevent possible damage. Paintings and works-on-paper are stored on art racks and in a high-density mobile storage system that includes museum cabinets with flat drawer and shelf storage. Museum cabinets with specially designed drawers are also used to store rolled and folded textiles. To further maximize existing space, slat wall was installed around the perimeter of several rooms to hang artifacts of various weights and sizes, including decorative mirrors and larger rolled textiles.

Specialized collection storage solutions:
Sculptures – wide-span shelving, slat wall
Works on paper – mobile storage system with drawers, flat files
Framed art work – art rack system
African artifacts – wide-span shelving
Decorative arts – wide-span and four-post shelving, slat wall
Furniture – wide-span shelving
Textiles – drawers, slat wall

“Now, with everything stored professionally using the most favorable preservation methods, we offer a more suitable environment for our collections and have the ability to accommodate growth in a safe and manageable way.” – Stephen Fisher, Collections Manager

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American Textile Museum  | High Density Rolled – Textile Racks

American Textile Museum | High Density Rolled – Textile Racks

The American Textile History Museum, which houses the most significant, publicly-held, integrated textile collections of clothing, fabrics, tools, spinning wheels and hand looms in America, acquired two large coverlet collections and curators sought to develop a premier storage solution specially designed for its unique needs. Also, the textile collection reached maximum storage capacity, requiring an improved and space-saving solution. By partnering with an ASA member, the museum was able to improve preservation methods and increase storage capacity, allowing for additional space to expand the collections and provide staff with improved accessibility to stored objects.

CHALLENGE

As the American Textile History Museum expanded its cultural reach, the number of museum artifacts broadened with the acquisition of its first clothing and coverlet collection, which created new and unique storage needs for staff members. Also, as the museum’s textile collection expanded, curators had concerns with existing storage space constraints and preservation methods. Fabrics were typically packed in archive boxes that allowed potential exposure to environmental elements and required undesirable folding of fabrics and stacking of archive boxes. Locating items was often difficult, and museum staff had to search through multiple locations and stacks before finding a specific item.

SOLUTION

The ASA member provided consultation for space planning and archival storage solutions to maximize on-site storage, allowing for consolidation of all collections and providing room for growth. Minimizing the storage footprint and increasing capacity enabled the museum to expand its collections and accept additional items that it wouldn’t have been able to otherwise.

The coverlet collection storage is drastically improved with the use of a high-density storage system specially designed to accommodate hanging garments, including top shelves and lower drawer storage for accessory items. Museum cabinets with pull-out drawers were selected to store the museum’s premier hat collection.

To accommodate the expanding collections and accommodate growth, boxed textile storage methods were converted to rolled and hung racks, which improved cloth preservation, minimized handling and made items easily visible and located. With textile rolls condensed on two high-density mobile systems, the museum is able to accommodate its current and future object acquisitions.

To account for each item in the collections, objects are assigned a storage location and entered into a museum artifact database. Items are retrieved and returned to its assigned location after use, minimizing excessive handling and ensuring collection integrity.

“Having the ability to expand storage space provided staff with greater access to the collection, improved preservation and, ultimately, brought in more collections that we wouldn’t otherwise have been able to acquire.” – Karen Herbaugh, Curator

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