As a business manager, the twin pillars of design – form and function— may not be at the top of your priority list, but design has a profound influence on everything you do, from your business space to your computer screen to your office or warehouse storage. Good design improves productivity and supports sales. Bad design can drive away business. How do you create good design?
First impressions matter, no question. We’ve all been told to dress for success, and your business is no different. A well-designed professional appearance supports your company’s reputation for competence and experience. Whether it’s in the physical space or online, design tells customers whether you’re trustworthy and professional. An amateurish website and user interface will create doubts in a customer’s mind. In the real world, your office’s interior and exterior design will have the same effect on your customers. Doubts about your business will ultimately hit your bottom line.
Good design requires attention to form AND function, and there is a direct link between good functional design and high productivity. To determine whether your business is designed to function well, ask yourself these questions:
- Do your offices support and facilitate teamwork?
- As production needs change, can you easily reconfigure workstations for new production needs?
- Are documents and products easy to store and easy to retrieve?
- Is your space used efficiently, to minimize your real estate footprint?
- Can you track assets and inventory without laborious hand-counting, and can you fill orders efficiently and accurately without labor-intensive hand-picking?
- Are your teams working in safety and security?
If you answer Yes to most, or all, of these questions, your business has the kind of functional design that leads to continuous improvement and maximum profits. If you don’t have these productivity tools in place, poorly-functioning design could be dragging your company into the red.
But don’t feel as though you have to become a design expert in addition to all the other business skills you’ve developed. From interior designers to software engineers, landscape designers to office furnishings and storage experts (like us), design professionals will analyze the unique needs of your business and create the optimal blend of form and function. You’ll not only stand out from the competition, you’ll deliver better, faster, and more profitably.
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