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‘Tis the season for joy, and Design Management Institute’s Dan Saffer offers ways to incorporate moments of joy into designs of all kinds, discussed in this video presentation. Within each product or process are little design details which Saffer terms micro-interactions. Micro-interactions enhance the user’s experience in small ways, such as a toaster which browns underdone toast just a little more, with a button labeled “just a little more.” Who wouldn’t love that?

Micro-interactions tell users that the designer thought about them, cared about them, and wanted their experience to be pleasant and satisfactory. When we, the users, feel cared about, we respond with a little spark of joy. And joy is just the kind of emotional reaction that builds bonds between a product, a brand, and a consumer – the goal of any successful business.

Wishing you joyous micro-interactions this holiday season!


Photo © Konstantin Yuganov/Fotolia