Museum designers have been working hard to change the musty, dusty reputation of museums, and RFID is helping with innovative applications. No longer is the hands-off “Night at the Museum” look the standard for U.S. museums. To attract new patrons, museums are bringing advanced technology to bear, including VR and RFID.
RFID in particular has been easy to adapt for new creative purposes. Many museums already use RFID to manage their collections, affixing unobtrusive RFID tags to art and artifacts. Doorway readers record when items are moved, whether from storage to exhibit, or from one room to another. Curators can check inventories as simply as walking into a room with an RFID scanner. Tags can be programmed to store a variety of data about the object: name, age, and collection information; restoration status; climatic requirements; maintenance schedule; and much more.
But beyond inventory management, RFID offers opportunities for interactive, immersive experiences for museum patrons. Some creative RFID applications:
- Washington, D.C.’s International Spy Museum uses RFID-enabled badges to let visitors take on a spy’s persona. Visitors test their espionage skills as the spy of their choice, and receive an online “debriefing” after their visit.
- Touring exhibit “The Science of Survival” allows visitors to make lifestyle choices in various sectors of the exhibit (transport, building, food and drink), collecting their answers via RFID entry badges. The results are compiled to forecast the future environmental impact of those choices in the year 2050.
- At the O2 in London, visitors at the British Music Experience “collect” their favorite items on museum-issued RFID cards. In-depth information about their favorites is then sent to them in a follow-up email.
- Visitors to the Horsens Prison Museum in Denmark can choose a specific guard or inmate to learn about – for example, a prisoner who escaped by digging a 59-foot tunnel. Visitors’ RFID badges activate videos and images related to each visitor’s particular subject, for a customized experience.
From museum managers’ point of view, RFID ‘s enhanced visitor experience helps to define and reinforce the museum’s brand, build visitor loyalty, and create publicity opportunities. From the museum patrons’ perspective, RFID creates a visitor experience that is far more personalized and immersive than the old-school museum walk-through. It’s fascinating, it’s imaginative, and most important, it’s just plain fun!
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