Congratulations to the honorees of Fast Company’s 2019 Innovation by Design Awards for retail environments. These companies are recognized for their forward-thinking designs that serve markets better and offer more productivity and profitability to their owners. From our perspective as space utilization and information management experts, two businesses in Fast Company’s 2019 class stand out for ingenious uses of commercial space and data technology:
The co-working company Spacious is built on an inventive model that takes freelancers out of their overcrowded daytime “Starbucks office” and places them in restaurants that are closed during the day, open only for dinner. These restaurants are climate-controlled, and the lights are on for the day prep crew, but the dining areas are completely empty until late afternoon; in essense, the restaurants are paying for underutilized space. Restaurants team up with Spacious to provide co-working space in the unused dining rooms, and the Spacious on-site team provides power points, wifi hookups, and user assistance. With memberships set at an affordable $95 per month, which Spacious splits with the restaurants, it’s a win for everyone.
Walmart has been a pioneer in retail technology for many years. An early adopter of supply-chain RFID, Walmart recently installed a pilot program of retail AI in the form of an Intelligent Retail Lab (IRL) in one of its highest-demand locations. Sensors and cameras send information to a room-size data center, which in turn generates alerts to maintain the in-store inventory. Availability of products, freshness of produce, even the number of empty grocery carts in the parking lot, all is monitored by the IRL rather than by store associates. Staff are freed up to focus on face-to-face interactions with customers. Productivity goes up, and the cost of outdated inventory and lost sales goes down.
Good design isn’t just an aesthetically-pleasing façade; it contributes to the success of a business, and enriches the community in which that business operates. Our highest compliments to these enterprises for their outstanding designs!
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